LP: The culture here has always been fast-paced, hard-working and agile. The brand has evolved from one collection to include the secondary line, Michael Michael Kors, and has built up an incredible accessory business, as well as fragrance, beauty and watch businesses.Īlso, our marketing strategy combines the highest level of luxury with the Michael Kors Collection, which is sophisticated, glamorous and exclusive, with the more accessible and pragmatic DNA of Michael Kors - there’s a consistent global image of this jet set lifestyle - I think it resonates, and it's part of the culture here, too.īoF: How has the company's internal culture supported such rapid growth? Second, there’s a clearly defined brand identity. Still today, as big as the company is, he maintains that relationship which is incredibly informative, because he hears first hand what she wants. Michael has only ever worked for himself, and has always developed that relationship through being in the dressing room with her, pinning her clothes. LP: First, we have a strong connection with our customer. What attributes of the brand and business enabled this growth? Lisa Pomerantz, senior vice president of global communications and marketing for Michael Kors, identifies the pillars that drive the company’s success.īoF: Michael Kors has experienced a period of meteoric growth since its IPO in 2011.
JET SET GO MICHAEL KORS DRIVERS
After several years of blockbuster results, Michael Kors is looking for new drivers of growth with menswear set to play a critical part in the company's continued expansion. The initial public offering of stock in Michael Kors, in December 2011, was one of the largest and most successful fashion IPOs ever, valuing the brand at $3.8 billion and raising about $1 billion to fund the company's global expansion.
NEW YORK, United States - Michael Kors has built one of the most successful luxury juggernauts in fashion history with a DNA that is rooted in a glamorous jet set lifestyle.įounded in 1981, the brand grew swiftly following an investment from apparel moguls Silas Chou and Lawrence Stroll in 2004.
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